To make the concert more accessible, Lipa’s team set up partnerships with DSPs in areas where individual ticket purchases weren’t as practical. Tech platform Live-Now, which hosted the livestream, is selling tickets for fans to catch the recorded show until Sunday - so those numbers will likely go up further. While the team had previously reported 264,000 tickets sold, Mawson said the figure is actually at about 284,000. Certainly for the rest of our artists, we’ll do more.” We’ll definitely do it again - when, we don’t know. “It’s a new creative form for live, and when it’s done right like I think Dua did, it works well. “Even when touring comes back, I think this’ll be part of the new model,” Mawson says. Mawson says ticket sales for Lipa’s upcoming Future Nostalgia tour also went up 70% after the virtual show aired. While he wouldn’t give specifics on the concert’s gross, he says it was a profitable venture and that Lipa will do another livestream in the future regardless if in-person shows come back first. The concert was no small affair: Final calculations aren’t yet confirmed, but Lipa’s show, which was broadcast in territories across the world, cost upward of $1.5 million and took nearly five months to put together, says Ben Mawson, co-founder and co-CEO of Lipa’s management company TaP Music. Fans can definitely expect more livestreams from Lipa, her management team tells Rolling Stone.īut on a broader scale, Lipa’s show was also a highly successful guinea-pig case for the music business, which has been scrambling for nine months to design profitable alternatives to in-person concerts, as Covid-19 keeps live events at bay. Dua Lipa’s Thanksgiving-weekend Studio 2054 livestream was a smashing success: It drew five million viewers - a number that Lipa’s team says is a new record for livestreams - and brought a starry guest list that included Kylie Minogue and Elton John.
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